Strategic Analysis || Strategy Blog

Why Value Chain Analysis Matters

Any business has the ability to optimize existing business processes, optimize costs and increase efficiency. Therefore, before making strategic decisions, it is necessary to understand how the company creates value. This requires a value chain analysis.

How to Conduct a PESTLE Analysis: a Mini Guide

The company cannot influence or control macro environmental factors, but the repercussions of these elements should be understood and factored into the creation of its strategy.

Types, Goals and Objectives of Brand Strategy

The brand strategy works by associating Volvo automobiles with safety and Nestle food, for example, with family values. What is a brand strategy, and why is it important for businesses? Let's take a look at it one by one.